Social Media Strategies in Higher Education
Are you as sick of this meme as I am? Just for once, I wish a new technology could come along without some kind of totalizing discourse suggesting that everyone must participate, or that there are relatively undifferentiated strategies for participating. The fact is, while some institutions can benefit from social media, there are a lot more who would be better off spending their money elsewhere. Time for a quick definition: “social media” is not equivalent to “web-based communication.” Specifically,