Listening to Young Graduates
Canadian universities struggle to convert young alumni into positive assets. And the reasons for this are gatekeeping and territoriality. Prior to graduation, student contact data is in the hands of departments who, for the most part, report to the Provost/VP Academic (primarily Registrars and/or Institutional Research Offices). While they are students, universities ask students a lot of questions. They get surveyed so frequently that survey fatigue and response rates are a major issue. The thing is, though, that asking students