The Economics of Rankings
One of the greatest misapprehensions about rankings – and there are a lot, believe me – is that rankers are “just doing it for the money”. For the most part, this is wrong. It’s really hard to make money at rankings. To start with, at a rough guess, only about half of all rankings are done for commercial reasons. Many get carried out by academic institutions or institutions affiliated thereto, and they have no intention whatsoever of making money. Maybe the most