March Madness
It’s March Madness in the US – the annual NCAA basketball tournament. And so it’s time to ask the question: what the hell is it with Americans and intercollegiate sport, anyway? To most of the rest of the world, the American college sports industry – by which we mostly mean Men’s Basketball and Football – is flat-out ridiculous. There are 420,000 student athletes. Attendance at college football games is 48 million/year. Total income for college sports is just under $11 billion