Better Economic Impact Statements
Yesterday I talked about how disappointing/not fit for purpose university and college economic impact statements tend to be. Today I want to talk about how to make them better. Let me start off by rejecting two obvious alternatives. The first is what one might call the “Look! Shiny Things!” school of impact statements, which consists mainly of feeding people exciting anecdotes. For example: “hey look what our one great scientist did!” “Look at our small sample of high-performing alumni did!”