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Category: Internationalization

Try a New Market, For Once

Time for a pop quiz. Name a developing Asian nation that: – Had GDP growth of over 5% most years since 1995 – Has a population over two-thirds of which speaks English – Has a secondary school attainment rate of almost 90% – Has a seriously underdeveloped higher education system – Has been sending an average of over 15,000 people to Canada as immigrants each year since 2001 The answer is important because, let’s face it, a country like that

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November 21, 2011 No Comments

Learning from the Airline Industry

Every once in awhile it’s worth looking at other industries to see what you can learn from them and apply it to your own. In the case of higher education, I think it is time to look at airlines. The obvious similarity here has to do with the difficulties both experience in branding. Airlines all deliver essentially the same experience – you get to the airport, go through security, pick a seat on one flying cigar tube and a few hours later

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November 14, 2011 1 Comment

The Problem With Strategic Enrolment Management (SEM)

There are two basic issues with the way strategic enrolment management is practiced in Canada. The first is that there is a widespread misunderstanding about what it means to “compete” for students. SEM, done properly, is about competition, and finding ways to appeal to niche segments of the market that your competitors are also after. But few Canadian institutions have more than two genuine competitors, and even that’s being generous. Many are essentially local monopolies or duopolies. Only institutions in

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November 8, 2011 1 Comment

New Markets

Let’s say you’re an institution interested in moving into new international markets. India’s been done to death, coastal China’s saturated and the Europeans aren’t interested in coming to North America. So what do you do? You look for new markets – preferably ones with weak post-secondary systems, rising family incomes, and yet to be seriously exploited by foreign recruiters. Here’s the three we’d pick right now: 1) Indonesia. Two hundred million people, an Asian tiger, and yet arguably one of

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October 7, 2011 No Comments

International Student Recruitment: Not as Good as We Think We Are

One of the most startling things about Canada’s recent success in attracting international students is how easy it has all been. Australia and the U.K. took decades to build up their position in international higher education, and in the former case it took decades of government-backed investment in developing overseas networks. Our recent extraordinary spurt of growth in international higher education – particularly in the Indian market – came in the space of about five years in a comparatively uncoordinated

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September 19, 2011 1 Comment

One Thought to Start Your Day

One Thought to Start Your Day is our founder and CEO Alex Usher’s popular daily blog, brimming with up-to-the-minute insights and informed opinions on today’s higher education industry.

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