“Mainly, it is confusing”
A colleague (and frequent reader) pointed me in the direction of a highly entertaining document about Canada’s international education pretensions. It’s an executive summary of some qualitative research (i.e., focus groups) that Ipsos-Reid conducted in Brazil, India and China on DFAIT’s behalf with respect to “Imagine Education au/in Canada”, the Canadian education “brand” which is famously unpronounceable in either language. Now, you might think that research of this nature might have informed the drafting of that report of the Advisory Panel on