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Category: Internationalization

How Many Canadian Students Study Abroad? How Many Should?

If you look at the current issue of Policy Options, there is a startling claim made in the sub-headline of an article by Universities Australia CEO Belinda Robinson; namely, that “five times as many Australian undergraduates are studying abroad as their Canadian counterparts”.  It’s not a claim Robinson herself makes – it seems likely that it’s been added by the editorial staff at Policy Options.  The problem is it’s not correct. The Canadian numbers come from a periodic survey Universities

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September 12, 2016 4 Comments

A tipping point for internationalization?

Over the last few years, my position about internationalization has been pretty consistent: the international student market is going to grow and grow.  Talk about a China bubble – one of the education press’s favourite “what-if?” doom and gloom scenarios – is almost invariably overstated.  Yes, political instability in a place might China might occur, but Chinese parents think of having students overseas as an insurance policy, a way to get out if need be – so frankly if anything

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August 3, 2016 1 Comment

Institutional Branding (2)

Yesterday I talked a bit about some basic rules of branding in universities, and why some of the wailing about the similarity of university brands are kind of overdone.  The key reason for this is because in fact most universities are competing in a very local market with only a few genuine competitors.  So yeah, maybe there are only a half-dozen genuinely unique brand-types out there, but as long as you have fewer than six direct competitors, that’s not necessarily

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June 3, 2016 2 Comments

A New Logo for Canadian Higher Education

Last week, the government of Canada announced to great fanfare (Hip Hip Hooray! Caloo Callay!) that Canada has a new international education brand.  They actually meant “logo” not “brand”, but whatever – long past due because the old logo was terrible.  To wit:           Ridiculous, right?  “Education in/au Canada”?  Most students who want to come study in Canada do so in order to improve their English, and Ottawa comes up with a logo that requires you to

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March 4, 2016 2 Comments

The Dollar Quandary

If you haven’t been hiding under a rock these last few months, you may have noticed that the US dollar is on a roll.  And it’s not just on a roll in Canada, where the price of oil has reduced the value of our own currency; since mid-2014, the US dollar is up over 20% against a trade-weighted basket of currencies. This creates some interesting conundrums and strategy options for pricing international education. The change in the dollar’s status means that everyone’s

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February 19, 2016 3 Comments

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One Thought to Start Your Day is our founder and CEO Alex Usher’s popular daily blog, brimming with up-to-the-minute insights and informed opinions on today’s higher education industry.

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