Applicant Surveys We’d Like to See
I’ve always been a bit intrigued by the continuing popularity of Applicant Surveys. What is it that people expect to see in this year’s results that weren’t there last year? There are basically three sets of research questions that are at the heart of current applicant surveys: who is applying (i.e., the social/ethnic composition), what information tools are students using to acquire information about institutions, and what do students say they are looking for in an institution? The “who applies”