Authentic Academic Eyes
It’s a reasonably common occurrence for academics to diss non-academic professional staff. “They’re taking over”. “They’re not like us”. “They’re ruining the university”. Book-length whinges (not very good ones, mind) have been written about this. These whinges usually combine two distinct arguments. The first has to do with the mere existence of some non-academic positions, who often act as the interface between the academic institution and the market (think research services, alumni/advancement, recruitment, marketing and – God forbid – branding).