Anticipating Market Demand
A few days ago, someone asked me how institutions, in practice, are supposed to go about trying to anticipate market demand when coming up with new courses. Since this is something we at HESA Towers does for a number of clients, I thought the answer to this question would make for a pretty good blog. So here we go: The first thing one needs to be clear about is what market you want to satisfy. On the one hand, everyone