Category: Universities

In business, companies strive to increase market share; in higher education, institutions compete for prestige.  This is why, despite whatever your told by people in universities, rankings are catnip to university administrations: by codifying prestige, they give institutions actual benchmarks against which they can measure themselves. But prestige is actually much harder to amass than market share.  Markets can increase in size; prestige is a zero-sum affair (my prestige is related directly to your lack thereof).  And universities have fewer