About a month ago, Universities Canada held a meeting to talk up the Liberal Arts.  I wasn’t there, and can only go … Continued

I was speaking yesterday at the Government Relations Officers Conference in Banff, and it got me thinking about how the … Continued

When our Department of Foreign Affairs, Trade and Development (DFATD – not DFAIT as I said a few days ago; … Continued

So today, my colleague Jaqueline Lambert and I released a paper on how Canadian students view the process of internationalization … Continued

Marketing 101: if you’re trying to sell something, you need to have a “Unique Value Proposition,” or UVP. What is … Continued