Yesterday I talked a bit about some basic rules of branding in universities, and why some of the wailing about … Continued
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Tag: Branding
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Branding is one of those things that inspires strong views in higher education. Some fret over the fact that university … Continued
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Last week, the government of Canada announced to great fanfare (Hip Hip Hooray! Caloo Callay!) that Canada has a new international … Continued
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One question that always comes up (or should come up, anyway) in discussions of university branding and positioning is: “how … Continued
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When our Department of Foreign Affairs, Trade and Development (DFATD – not DFAIT as I said a few days ago; … Continued
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