Consulting and Research Services
Strategic Enrollment Management
Assessing the institutional recruitment, retention, ad progression is crucial to maintaining sustainable enrollment counts while supporting institutional mission. We are experts in applying Strategic Enrollment Management (SEM) to small institutions, institutional facing enrollment declines (due to demographic or other factors), and targeted recruitment strategies (focusing on international recruitment or humanities and social sciences, for example).
Programs Assessment and Evaluation
Program assessment and evaluation are a critical component of institutional management. Our approach is a response to established flaws in the Program Prioritization Processes (PPP) model that envisions this important management activity as a strategic evaluation process that recognizes the complex contexts of institutional decision-making and the importance of building community support.
Quality Measurement, Benchmarking and Rankings
The first step to improving institutional performance is knowing how you measure up. HESA staff members are experts in higher education measurement systems. We can show you how to improve data collection and analysis at your institution with an eye to improving overall institutional performance. Our experts on benchmarking and rankings can also show you how to use data at comparable institutions both locally and around the world to construct relevant benchmarking tools to measure your performance over time.
HESA maintains an exclusive Policy and Initiatives Warehouse, with details on government and institutional policies from around the world. This allows us to make rapid comparisons of major policies across jurisdictions and institutions and help our clients determine what kinds of policies and initiatives might be right for their circumstances. Plus, as publishers of the Global Higher Education Strategy Monitor, we’re always on top of major global trends in higher education.
Strategy isn’t a luxury in hard economic times, it’s a necessity. With our experience in the development of strategic plans in education, we can provide clients with expert advice on the process required to arrive at a top-class strategic plan.
Positioning and Branding
Higher Education Strategy Associates maintains a keen eye on issues relating to institutional branding. Too much positioning and marketing comes down to mere tag lines: we help institutions move beyond that, to help them find and develop the distinctive edges that can make them stand out from the crowd. Above all, we want to help institutions compete on quality.
More than ever, institutions and governments need strategic communications to help them craft compelling and unique narratives about their achievements. Writing about higher education is our business; if you need communications assistance from a firm which understands your issues, we can help.
Every hire is a strategic hire. In conjunction with recruitment specialists Stoakely Dudley, we provide institutions with unique, data-driven recruitment services for both academic and non-academic staff.