Don’t Mention the Monsters
Lawrence Freedman’s Strategy: A History is a useful (if lengthy) book if for whatever reason you are thinking about going into a strategic planning process. It traces the history of the concept of strategy through its initial application in the military, then through politics, and eventually – post World War II – into the world of business. Along the way it continually asks the question “what is strategy, anyway”, before eventually landing on a definition which is basically around leveraging strengths to







