Strategy in an Emergency
I’ve had a couple of people say to me recently that in light of the current carnage, I must be having trouble getting business. “No time for strategy right now, huh?” Wrong. You see, “strategic planning” isn’t one single thing: it encompasses a huge variety of activities. And some of them, no, you probably don’t want to mess around with during an emergency. But others, you really, really do, and failure to do so is likely to make the carnage







