Learning from the Airline Industry
Every once in awhile it’s worth looking at other industries to see what you can learn from them and apply it to your own. In the case of higher education, I think it is time to look at airlines. The obvious similarity here has to do with the difficulties both experience in branding. Airlines all deliver essentially the same experience – you get to the airport, go through security, pick a seat on one flying cigar tube and a few hours later







