Strategic Planning for Ambiguous Organizations
I have been doing a fair bit of strategic planning work recently and one mantra that people like repeating when it comes this kind of exercise is “we’re not like a business, so we can’t plan like a business”. I get why people say this, but they’re wrong. Or rather, they’re right, but not for the reasons they think. When people say that “universities aren’t businesses”, mostly what they are thinking is that universities aren’t interested in profit, per se. But







